For those of you who have explored and engaged in the world of marketing, you are familiar with the cost of advertising. Especially in digital marketing, there are a lot of terms that need to be known for those who are new to it. One of them is Cost Per Lead (CPL), essentially CPL is the cost of online advertising that must be issued by a brand and how to calculate the future prospects of the company or brand through digital marketing strategies. In the meantime, if you’re looking for a new, effective marketing method, you may check out the Clickfunnels Review.
CPL to date has become the most important part of digital marketing and online advertising. CPL, in other words, can be called the calculation of advertising payments based on the number of visitors to a website and they sign-up / register. In signing up, the website visitors usually include names, emails, and other identities. Then, what are the benefits and how do you calculate this CPL? The information is in the points below.
The benefits of digital marketing
When compared to using conventional advertising CPL clearly has many more benefits. First, you can save in terms of costs, if you advertise in a conventional way, of course, you have additional costs such as taxes and so on. In addition, you can also save time because using a digital platform will be faster and not as complex as conventional.
Second, in terms of awareness of a brand, CPL digital marketing is able to influence prospective customers. If they are interested in the brand or product offered through the website, they will register or sign up. From this signup, potential consumer demographics can be determined later.
How to calculate it
After you know what Cost Per Lead (CPL) is and its benefits in the digital marketing world, now are the time for you to know how to calculate it. In calculating the amount, it is known as the CPL metric. The formula is actually not too complicated, you can calculate it with the formula namely Total advertising costs: Amount of leads obtained = CPL. In order to make it easier, you can also install tracking conversion on your website.