In the business world, strategy or tactics are absolutely required to support the progress of the company, taht is why you need Craigslist Ad Posting Service. These strategies can include many things, eg a production strategy to minimize cost or corporate expenses. There is also a marketing strategy or marketing strategy. What is a marketing strategy? Understanding marketing strategy or marketing is an attempt to direct and create a certain standard in the life of the community.

The simple logic is that we form new standards that did not exist or change the old standard with the new standard we offer. For example, Apple iPhone becomes the standard for every premium-class smartphone. Then what is the purpose of the marketing strategy of the goods or services? Of course, many goals to develop marketing strategies for future development of the company. Here are some of the roles or functions of the marketing strategy of goods and services:

– Increase motivation to think far ahead. Thinking out of the box is very necessary to maintain the rhythm or the continuity of the company. Occasionally do not keep following the rhythm of the market, but try to hit the market with something new.

– More effective and targeted marketing coordination. Something that does not have a purpose or strategy will surely run into a mess. With the marketing strategy will make the coordination team becomes much better and directed.

– Can formulate goals/goals company to be achieved. With the help of this strategy, entrepreneurs can be helped to further detail what goals the company wants to achieve. Whether long term or short term.

– Supervision of marketing activities more effectively on standards of work performance. Of course in terms of marketing should be supervised every team member to improve quality or quality.

That was the fourth function of marketing strategy. So what is the purpose of the marketing strategy is formed?

– Improved quality of coordination within the marketing team
– Measuring marketing results based on applicable standards of achievement
– Provide a logical basis for every decision making
– Able to improve the ability to adapt if there are changes in marketing.