Online advertisements are advertisements that use the internet as a medium for delivering promotional messages, whether displayed via desktop computers or mobile devices. Online advertising also has various types. You can also find out which type of ad is most appropriate for your business by visiting Client Attraction University. Check out the following explanation:
Since the founding of an online search engine, anyone can find anything in cyberspace, from scientific journals to household appliances. The existence of online search engines such as Google has also changed consumer behavior, where consumers nowadays can search for products on Google first before buying them. Google calls this state Zero Moment of Truth (ZMOT). According to Google, as much as 84 percent of consumers search for a product on Google before buying it. You can take this opportunity to show your online ads through search results.
In the first point, we have explained about online advertising in Google search results. Not only in Google search results, you can also create online advertisements on social media such as Facebook, Instagram, and Twitter. Social media is a strategic place in cyberspace to place your online ad. In addition, online advertising on social media allows you to specifically target potential customers based on certain categories such as education level, age, location, interests, hobbies, gender, and income. Some of the popular social media that you can use are Facebook Ads, Instagram Ads, and Twitter Ads.
You can also advertise via email. Email is not only useful as a personal communication tool, but it can also be used as a marketing tool. Email marketing is the sending of commercial messages such as newsletters and promotions via email. Email marketing is not only cheap, but it is also highly effective. Therefore, the use of email marketing as an online advertisement is highly recommended.